Best 5 Black Friday & Cyber Monday SaaS Deals for Email Marketing in 2025
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Frequently Asked Questions
Find answers to common questions about email verification.
What is BFCM?
BFCM stands for Black Friday and Cyber Monday. It is a four-day period from the Friday after Thanksgiving through the following Monday, known for major sales and promotions, particularly for e-commerce and SaaS products.
When do the BFCM deals start and end?
While Black Friday officially starts the day after Thanksgiving (November 28th, 2025), many SaaS companies launch their campaigns a week or two early (often called "Early Bird" deals) and extend them through Cyber Monday (December 1st, 2025) and sometimes for a few days after (often called "Cyber Week").
Are these deals available to existing customers, or only new users?
Most premium BFCM deals are targeted at new customers signing up for the first time. However, some companies may offer upgrade incentives or exclusive deals to existing customers moving from a free plan to a paid one, or upgrading to a higher-tier annual plan.
Which SaaS categories are typically included in these "Email Deals"?
The deals generally focus on software that supports email marketing efforts. This usually includes:
Email Service Providers (ESPs), Email validation/verification tools, AI-powered email content generators, Marketing automation and CRM platforms, Email deliverability services
Why should I purchase these deals during BFCM?
BFCM offers the deepest discounts of the year for most SaaS products. By purchasing during this period, you can:
Save significant money on essential tools, lock in a low rate for a full year (or a lifetime), and access premium features you might not be able to afford at the standard price.
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