Frequently Asked Questions
Find answers to common questions about email verification.
How early should I start preparing my Black Friday email campaigns?
Ideally, you should start preparing at least 6–8 weeks before Black Friday. This gives you time to clean your list, warm up your sending domain, fix authentication issues, and segment your audience properly. Starting early reduces deliverability risks and improves engagement when peak volume hits.
Why do Black Friday emails often end up in spam?
Black Friday emails often land in spam due to poor list quality, sudden volume spikes, missing authentication, or low engagement history. Sending to inactive contacts or increasing volume too fast signals risk to mailbox providers. Clean lists and gradual warm-ups make a big difference.
What makes a Black Friday email actually get opened?
Emails get opened when the subject line is clear, relevant, and timely. Short subject lines, specific offers, and personalization outperform generic “big sale” messages. Strong inbox placement also matters, because even the best subject line won’t work if the email never reaches the inbox.
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