CAN-SPAM Act Requirements: The 7 Rules You Must Follow
Frequently Asked Questions
Find answers to common questions about email verification.
What is the CAN-SPAM Act?
The CAN-SPAM Act is a U.S. law that sets rules for sending commercial emails. It applies to all marketing emails, including promotions, newsletters, and even B2B outreach.
Do I need permission before sending emails under CAN-SPAM?
No, you don’t need prior permission. However, you must give recipients a clear way to unsubscribe and follow all required rules.
What are the main requirements of the CAN-SPAM Act?
You must use accurate sender information, avoid misleading subject lines, include your physical address, provide an unsubscribe option, and honor opt-out requests promptly.
How quickly must I process unsubscribe requests?
You must process unsubscribe requests within 10 business days. You also cannot charge a fee or require extra steps to unsubscribe.
What happens if I violate CAN-SPAM rules?
Violations can result in serious penalties, including fines of up to $53,000 per email, along with damage to your sender reputation and email deliverability.
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