How to Reduce Bounce Rate: The Deliverability Checklist You Need
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Frequently Asked Questions
Find answers to common questions about email verification.
What is a good email bounce rate?
A healthy email bounce rate is usually below 2%. Anything higher may indicate issues with list quality, invalid addresses, or deliverability settings.
What causes high email bounce rates?
High bounce rates are commonly caused by invalid or fake email addresses, disposable domains, spam traps, and outdated contact lists that haven’t been cleaned regularly.
How can I reduce bounce rate before sending campaigns?
You can reduce bounce rate by verifying email addresses, blocking disposable domains, removing inactive contacts, and checking your list for spam traps before sending.
Do spam traps affect bounce rate and deliverability?
Yes. Hitting spam traps can harm your sender reputation, increase delivery issues, and make future emails more likely to land in spam folders.
How often should I clean my email list?
For best results, email lists should be cleaned before every major campaign or at least once a month, especially if you collect signups regularly.
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