Best Time to Send Email Campaigns (Statistical Breakdown)
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Frequently Asked Questions
Find answers to common questions about email verification.
What is the best day of the week to send an email campaign?
For most industries, Tuesday, Wednesday, and Thursday perform best. These days usually see higher open and click-through rates because people are settled into their workweek and more likely to check emails.
What is the best time of day to send marketing emails?
Late morning (9 AM–11 AM) and early afternoon (1 PM–3 PM) tend to perform well. Emails sent during these times often catch readers during breaks or when they are actively checking their inbox.
Does the best send time change based on the audience?
Yes. The best time to send email campaigns depends on your audience’s location, job type, and daily habits. B2B emails often perform better during work hours, while B2C emails may see better results in the evening or on weekends.
How can I find the best send time for my email list?
The most reliable way is to test. Use A/B testing to send the same campaign at different times and compare open rates and clicks. Over time, email analytics will show patterns that help you choose the best send time.
Is it bad to send email campaigns on weekends?
Not always. While weekends usually have lower open rates for B2B emails, they can work well for B2C campaigns, especially for promotions, events, or lifestyle content. The key is knowing your audience’s behavior.
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