Direct Mail vs. Email Marketing: Which Is Better in 2025?

Afruz Fatulla-zada10.29.2025

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Direct Mail vs. Email Marketing: Which Is Better in 2025?

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Find answers to common questions about email verification.

Is direct mail still effective in 2025?

Absolutely. In an era of digital saturation, direct mail's tangible nature helps it stand out more than ever. Its high response rates and effectiveness for local targeting make it a valuable tool, especially when integrated with digital campaigns.

What is a good ROI for email marketing?

While numbers vary, email marketing is known for having one of the highest returns on investment. Its low cost makes it an incredibly efficient way to drive revenue. For more, see these effective email marketing examples.

Can small businesses afford direct mail marketing?

Yes. While more expensive per piece than email, targeted campaigns like postcards are quite affordable and can be highly effective for local businesses. Starting with a small, focused campaign in a specific zip code is a great way to test its effectiveness without a large budget.

How can I track the results of a direct mail campaign?

The best way to track direct mail is to drive recipients to a digital action. Use unique promotion codes, custom landing page URLs (PURLs), or QR codes on your mailer. This bridges the physical-to-digital gap and allows you to measure traffic and conversions accurately.

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Direct Mail vs. Email Marketing: Which Is Better in 2025?

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