Frequently Asked Questions
Find answers to common questions about email verification.
Why are welcome emails so important?
Welcome emails are crucial because they have an incredibly high average open rate of over 82%, which is more than four times higher than typical promotional emails. This first interaction happens when a new subscriber is most engaged and receptive to your brand. A strong welcome series builds trust, sets expectations for future communication, and guides the new lead toward their next step, laying the foundation for a profitable long-term relationship.
What happens if I don't send a welcome email?
Without a welcome email, a new subscriber's initial excitement fades, leading to low long-term engagement. This inaction can also damage your sender reputation with email providers and wastes the resources you spent acquiring that lead.
How does a welcome series improve my Return on Investment (ROI)?
A welcome series boosts ROI by increasing long-term brand engagement by up to 33%. By immediately nurturing new leads, you build a more profitable email list and convert more subscribers into customers.
How many emails should be in a welcome sequence?
A simple and highly effective welcome sequence consists of just three automated emails designed to welcome, nurture, and convert.
What should each of the three emails contain?
The first email, sent immediately, should deliver your promised lead magnet and set expectations. The second email, sent a day or two later, should provide value by sharing a helpful resource or story. The third email, sent after another two or three days, should gently guide them towards a purchase or action with a clear call-to-action.
How do I make sure my welcome emails actually get delivered to the inbox?
To ensure your welcome emails reach the inbox, focus on maintaining a clean email list and a healthy sender reputation. Avoid sending to invalid addresses, as this leads to high bounce rates that damage your deliverability.
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