Why Email List Hygiene Is Key to High Engagement
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Frequently Asked Questions
Find answers to common questions about email verification.
What happens if you don’t clean your email list?
Ignoring list hygiene leads to higher bounce rates, lower engagement, and reduced sender trust. Over time, inbox providers may stop placing your emails in the inbox, even for active subscribers.
What is a good bounce rate for email campaigns?
A healthy email list keeps bounce rates under 2%. Rates above 2% signal list quality issues, and bounce rates over 5% can put inbox placement at serious risk.
Can email list hygiene improve deliverability?
Yes. Clean lists reduce bounces, limit spam complaints, and improve engagement signals. All of these factors help inbox providers trust your emails and place them in the inbox more consistently.
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