Domain Reputation 101: Tips to Keep Your Emails Out of Spam

Royal Imanli09.30.2025

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Domain Reputation 101: Tips to Keep Your Emails Out of Spam

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Find answers to common questions about email verification.

What is domain reputation in email marketing?

Domain reputation is like a trust score for your sending domain. Email providers such as Gmail and Outlook use it to decide whether your emails land in the inbox, spam, or get blocked.

What factors affect domain reputation?

Key factors include bounce rates, spam complaints, engagement (opens/clicks), sending volume, and how often you send to invalid or risky addresses.

How does a poor domain reputation impact deliverability?

If your domain reputation is low, even emails sent to valid addresses may end up in spam folders. In severe cases, your domain could be blocked altogether.

How can I improve my domain reputation?

Validate and clean your list regularly. Send only to engaged, active subscribers. Keep bounce rates and spam complaints low. Use consistent sending patterns and avoid sudden spikes.

How often should I check my domain reputation?

Monitoring your domain health monthly is a good rule of thumb. If you run frequent campaigns or manage large lists, weekly checks help you catch issues before they hurt deliverability.

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Domain Reputation 101: Tips to Keep Your Emails Out of Spam

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