5 Email Segmentation Mistakes That Are Killing Your Open Rates
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Frequently Asked Questions
Find answers to common questions about email verification.
Why does poor email segmentation hurt open rates?
When emails aren’t segmented properly, subscribers receive content that doesn’t match their interests or behavior. This leads to fewer opens, lower engagement, and more unsubscribes over time.
Is basic segmentation like location or age enough?
Not really. While basic data helps, effective segmentation also uses engagement history, purchase behavior, and subscriber intent to send more relevant emails.
How often should email segments be reviewed or updated?
Email segments should be reviewed regularly ideally every few months to remove inactive contacts and adjust based on changing user behavior.
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