How to Run a Successful Cold Email Marketing Campaign
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Frequently Asked Questions
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What is a cold email marketing campaign?
A cold email marketing campaign is when you send emails to people who haven’t interacted with your business before, with the goal of starting a conversation not selling immediately.
How many cold emails should I send per day?
For new domains, start small around 20–30 emails per day and gradually increase. Sending too many emails too fast can hurt your email reputation.
What makes a cold email successful?
A successful cold email is short, personalized, relevant to the recipient, and focused on one clear idea or question. Strong subject lines and simple language matter more than fancy design.
Should I use templates or write emails manually?
Templates are fine, but they should feel personal. Always customize key parts like the recipient’s name, company, or pain point to avoid sounding automated.
How many follow-ups should I send?
Most campaigns work best with 2–4 follow-ups. Many replies come from follow-ups, not the first email, just keep them polite and spaced out.
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